Hampton Roads Dream Home - Marketing Plan

Sellers Marketing Plan

Here are a few of the benefits of listing your home with Me :

Comprehensive Marketing Plan, including On-Line Marketing

FREE Custom Marketing Analysis

Constant line of communication-I will always keep you updated.

Order a FREE Sellers Information Package today for more information on the Selling Process. The comprehensive package includes a Sellers Handbook, the benefits of using a virtual tour, how to prepare your home for showing, disclosures and tips on marketing

My Marketing Plan For Your Home

I have an aggressive and extremely effective marketing philosophy. In addition to marketing your home to the general public, I will also expose it to the other active agents in the area. With approximately 3,000 homes for sale in Hampton Roads at any given time, the traditional approach most agents take to get a home sold just isn’t enough. A Realtor®; must use an innovative and aggressive marketing approach. The basic objectives of my marketing strategy are:

1. Get as many qualified buyers as possible to your home until it sells.

2. Provide continuous, first-rate home exposure to potential buyers.

3. Use my personal network of contacts to promote your home.

Get as many qualified buyers as possible to your home!

MLS
The Multiple Listing Service is the data automation system Realtors® use to make the property known to thousands of Realtors® on the Peninsula and Southside. It includes a description of your home as well as a photo.
Virtual Tours
A virtual tour of your property will allow other Agents to show your property to potential Buyers easily. Your tour will be accessible from Realtor.com, and the Abbitt Realty Virtual Tour Gallery.
Whether your listing is a small condominium or a sprawling mansion, a Virtual Home Tour will highlight unique features of a home. The size of a room is not a concern - this technology even works well with small rooms. And of course it's ideal for expansive panoramic views too! Potential buyers can put themselves inside your home 24 hours a day, 7 days a week. The door's always open. The picture's always moving!
Property Tour
A Company property tour will be arranged in the first several weeks of marketing – to expose your home to all of the office agents. This is a critical component of exposure and one of the reasons we sell one out of three of our own listings!

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Continuous, first-rate home exposure

Local Media
Your listing will be advertised in the weekend edition of either the Daily Press or the Virginian Pilot, an effective tool to gain exposure for your home. Abbitt Realty will also provide sellers continuous, pictorial exposure for listings in the areas premier home magazines.

Signs
An eye-catching, award winning sign will be placed in your yard... signs account for most of our calls!

The Internet
The Information Super Highway is fast emerging as an effective tool to promote and sell homes. Your home will be listed on a variety of Internet sites until it is sold, including:

My personal site
HamptonRoadsDreamHome.com

The Four largest National real estate databases:
Realtor.com
Homeadvisor
HomeSeekers
Homes.com

The two largest real estate databases in the Hampton Roads area:
The Real Estate Web
Digital City Hampton Roads

The Abbitt Realty Corporate website:
www.abbitt.com

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I will use my personal network of contacts to promote your home.

Personal Network

One of the most effective resources of a Realtor® is the network of sources they work repeatedly for leads. Our agents collectively contact over 10,000 people each month and one of those just may be a potential buyer for your property!

Just Listed
We will notify your neighbors, by phone or by mail, of the availability and highlights of your home. This is their chance to select their new neighbor.

Active Agents
There are over 4,000 agents in Hampton Roads but less than 20% of us sell homes on a consistent basis. We are the ACTIVE agents. I will market your home aggressively to these other ACTIVE agents. I believe this strategy will tremendously increase the amount of exposure your home receives in the market.

Prospecting
Each month, the Abbitt Realty staff and agents come in contact with hundreds of potential buyers. The Company does this through direct mail pieces, telephone prospecting and other prospecting activities.

Property Management
Our property management division manages 1400 properties in Hampton Roads, generating hundreds of calls. Many times, renters decide to buy instead of renting.

New Homes
Our new homes division manages 26 new home sites in Hampton Roads, generating hundreds of calls and visits to our sites. Only one-in-ten prospective buyers decide to buy a new home, which means ninety percent of these visitors will opt to buy a resale property instead.

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